We got this press release last week. Now that the cat’s out of the bag and it’s well-known that an awful lot of bottled waters are just plain ol’ tap water (and that plain ol’ tap water tastes better than the fancy imported stuff), bottled water companies are scrambling to keep their market share.
Evian is apparently working on the upscale snooty approach, attempting to lure wannabe celebutantes with a fancy bottle. They promise an elite hydration experience.
I have that every day. I drink my tap water out of a fancy glass. Elite… and free. Imagine.
Evian Introduces New “Palace” Bottle in Canada
Evian Natural Spring Water to Introduce New Bottle for Fine Dining
TORONTO, July 26 /CNW/ - Evian Natural Spring Water, the world’s leading brand of bottled water, is unveiling its new luxury Palace Bottle this month. Designed specifically for fine dining experiences, the Palace Bottle embodies the premium water’s unparalleled ability to provide consumers with an elite hydration experience. The new design will be featured in select hotels, restaurants, and clubs throughout the country.
“The Palace Bottle has been designed to represent the modern vision of Evian while maintaining a strong tie to our heritage in the French Alps,” said Michael Thouin, Brand Manager of Evian Canada. “We also created a unique pouring instrument called the Palace pourer, the first of its kind for the bottled water industry, designed to deliver on both form and function to provide a true luxury water experience.”
The Palace Bottle’s silhouette is sleek and contemporary, a smooth cylinder rising from a rendering of the magnificent French Alps. Clean lines and a crisp logo showcase the purity of the water itself. With the bottle’s stylish accessories, Evian becomes a unique fine dining drinking experience. The Palace pourer creates a poised, graceful gesture reminiscent of the water’s over 15-year-long journey from the top of the French Alps to the glass. In this setting, water is more than a beverage, it is a ‘Ceremony of Evian’.
The Palace Bottle is finding its way into Canada’s hottest restaurants, clubs and hotels. “Evian has always catered to Canadians that demand the highest quality and style in every experience, including restaurant dining,” said Thouin. “We are proud to offer Canadians an even more premium way to enjoy Evian.”
Creating new and innovative packaging is nothing new for Evian. The global bottled water leader has been involved in fashioning creative products and packaging for decades. Unique designs like the Nomad sports bottle, limited edition teardrop glass bottle, flip-cap bottle, 2007 French Alps bottle, hot pink label, and the 2006 limited edition Romero Britto glass bottle prove that Evian is committed to packaging that is firmly rooted in ingenuity and imagination. The upcoming release of the Palace Bottle highlights the brand’s commitment to providing creative appeal, premium style, and a luxurious experience to consumers.