First off - a warning to the Rachael Ray fans who might wander by - proceed with caution, because my topic today is RayRay and not all of it is pretty. Okay, very little of it is pretty. Go now, while you have the chance. And I’m logging IP addresses so write your hate mail on a piece of paper and toss it in the “garbage bowl”, rather than send it to me. It’s far more spiritually enlightening.
Okay, so… as I mentioned early on when we moved to the new pad and hooked ourselves up with second tier cable, I discovered lots of new “celebrities” on the Food Channel who weren’t there back in the late 90s when I had had enough and had the service disconnected. One of those new folks was Rachael Ray. Without even knowing why, I took an almost instant dislike to the woman. I couldn’t even truly explain why, and my response was completely unfounded - she annoyed me so much that I couldn’t sit through a whole half hour of one of her shows. Something about her - her voice, her gestures, the infantile phrases she made up - just made me want to grab her and start punching. This is a pretty harsh reaction that I couldn’t quite figure out, especially the punching part. Then I realized that Ray reminded me of someone.
Rollerderby Queen Stacey Blitsch

If not identical, they could certainly be sisters.

That definitely explains the punching, as Blitsch was well known for both giving and taking punches during her time on the banked track. She was also known for taking her clothes off at the slightest provocation, which Rachael Ray is prone to do as well, particularly for vaguely sleazy men’s magazines.
As it turns out, though, I wasn’t the only one Ray rubbed the wrong way. In fact, enough people despise the woman, there’s a whole LiveJournal community devoted to the hate-on for Ray. Now *there’s* some negative energy going on, and in fact, I find many of the sentiments a little harsh, even for someone I don’t particularly care for.
The thing I find odd about the anti-Ray community is that, in order to diss Ray constantly, those same folks have to watch her show(s) to have fodder for their complaints. Which seems like an awful waste of time to me, not to mention terribly petty. If you hate her, don’t watch her.
But I figured I should probably join the ranks of Ray-haters, and plunk my butt down in front of the tube for a few episodes, just to see what all the fuss was about. At the very least, it would maybe help me figure out exactly what turns me off.
And so, while I’ll never ever be a fan, I have to admit that I do get Ray’s appeal. I don’t *like* it, but I get it. She makes reasonably passable dishes that appeal to folks who want dinner on the table quickly, easily and cheaply. Nothing that she made in the two episodes I watched either grossed me out or seemed an unreasonable option for the average suburban family who were trying to put together a real meal. And even if she uses shortcuts (which most of us do at one point or another), at least she’s encouraging people to cook and stay out of the drive-through. In terms of marketing herself, she’s got her demographic carefully pinpointed, and she plays to that both in terms or the dishes she prepares and the manner in which she does so - Ray comes off as the chatty, goofy, slightly ditzy gal next door who just happens to be able to pull together something halfway tasty for dinner.
What I didn’t like, however, far outweighs the positives.
Sanitation - I know it’s a personal quirk, but I hate celebrity cooks who don’t follow proper sanitation practices. Regardless of what people may do in their own homes, celebrity cooks should have their hair tied back and should demonstrate proper cleanliness techniques at all times (this is why I hate Nigella so fervently - her and he glommy-handed little kid sticking his fingers in everything). If people are looking to you as a role model, and you are presenting yourself as such, you had darn well better be perfect. Besides the hair (which, I know, is more a matter of opinion), I caught three different instances where Ray pulled produce out of the fridge and didn’t wash it properly. One was celery, another was parsley. Sandy, gritty parsley.
Knife Skills - Ray cuts as if someone tried to show her proper knife skills once, but she doesn’t quite remember what they are - or how her hands are supposed to be placed. Again, this is one of those things that it’s important to have perfect because you are demonstrating how to do something and fans will follow your lead. From what I’ve read, Ray boasts a lot about being from a family of cooks - but that doesn’t make up for real training and skill. My husband’s grandmother ran a hotel restaurant for decades, but that doesn’t make *him* a good cook.
“Eyeballing” - Ray gets a lot of flack for not measuring stuff on her show - she tells viewers it’s okay to “just eyeball it”, Which *is* okay - most of the time. One of the episodes I watched had her sprinkling paprika straight from an open-mouthed jar into a bowl with other ingredients, though - which is an act that would get any cook fired from a restaurant kitchen. One slip of the hand and you’ve ruined the dish with too much spice - you never, ever, ever dump spice directly from the container into the dish. Another bad habit that Ray passes on to her viewers.
Sooo healthy! - With an eye to the health-conscious viewers, Ray often tries to pass off her dishes as being very healthy. One of the episodes I watched had her referring to creamed spinach as a “healthy side dish”. Just because a dish has one element in it that might be considered healthy, doesn’t mean that it’s still healthy after you douse it with butter and cream and more butter. Likewise for anything with added bacon. It’s like trying to pass off a cocktail made with fruit juice in it as healthy, disregarding the 2 ounces of vodka also mixed in.
Crap ingredients - This is where my food snob comes out a bit. And I do get that Ray is trying to work with the kind of items that the average person might pick up at the supermarket on their way home from work. But twice I’ve seen her use those nasty, spongy pink deli slices of boiled ham where a nice chunk of quality panchetta would have turned what she was cooking into something almost brilliant. Her reliance on frozen pastry also makes me cringe slightly. And when she does come into contact with decent ingredients, her beloved EVOO (is this pronounced E-V-O-O, or Eeevoh? Eeevoo?), aka: extra-virgin olive oil, she uses it incorrectly. There’s no point in paying a premium for extra-virgin olive oil if you’re going to cook with it - just use the regular stuff and save the Eeevoh for dishes where the taste of the oil is more prevalent.
I also find that Ray can’t seem to just talk about what she’s doing. Every episode seems to require a story about her childhood or some kind of annoying catch-phrase that she uses incessantly. In the episode wher she made clam chowder, she used the phrase “soup doctor” or “docterin’ up some soup” six or seven times. Now I know it must be hard to be charming and entertaining all the while whipping up a meal in 30 minutes, but the constant yammering had to be what turned me off the most. I was tempted to watch the last half of the episode with the sound off, but figured I might miss the explanation as to why she hadn’t washed the parsley and was serving sand for dinner.
So there’s the explanation for my RayRay hate (or if you’re a member of the sux community - Raytard, Retchel Ray, Wretched Ray, “Garbage Bowl” or simply “that bitch”). Watching her show helped me figure out exactly what bothers me about her, and it also helped me to see what the attraction was for those who do like her. Ultimately, it comes down to two very different philosophies about food that I don’t think can ever be bent towards each other. I’ll give her points for getting people into the kitchen, but not for what she does once she gets them there.